If I were to define” MEDIA” I would define it as the lens though which one can see the world outside . It is the window through which a person watches and hears all that is happening around him/her. Essentially media is a mode of communication that acts as a link between the people and the various issues happening in the society. It is a source that is intended to reach large audience through mass communication. Sometimes it is even considered as an industry, a culture and a source of entertainment. If not formedia we would have been unaware of the various happenings around the world. Media portrays several incidents that happen elsewhere in the world and makes the society aware of the present situations.

Various types of media which we find in our society are Television, Radio, Internet, Newspapers which play very important role in reaching the message to the people in a better way. The other forms may be in the form of Poster, Flex, Brochures, Exhibition, Public speaking, Event organizing etc…These different forms of the various issues happening in our society.

Even though media is considered reliable, at times they even act in a negative way. They are usually considered as the well-wishers or supporters of the society in the olden days. No doubt even in today’s world they play an important role in the society but the mode and manner in which they spread they reach out matters a lot . Though media provides valuable information the public misunderstand at times and create ambiguity because of which its being discouraged and being received indifferently. Nowadays there are several channels, be it on television or radio and there are several newspapers which work for a common cause that is to reach out to people bit in the wake of the work they participate in the rat race and each one needs publicity. During the process they condemn some information while others hype up the same while others take the pride in publishing it first etc. One small instance which can explain this aspect could be ‘violence’.

Today we can see stories of violence in every newspapers, television channels, radios and videos . Everyday there will be a new crime taking place. This has a great influence on the society. It makes the public aware of this kind of violence along with that they also encourage the public to take such violent action against any crime. Even though the public is not aware of the violence which has taken place but still they believe in the words of media. To gain public popularity the media can go to any extent .Its said that the first impression is the best impression, so whatever the media portrays it remains fixed in the memories of people allowing them to make their own impressions For eg: we can take the padil attack were the media had given full coverage on the spot. They showed everything that had happened on that particular night. They did not inform the police before the attack they just wanted to publicise. Through this incident the public first thought that the students were wrong because the media had portrayed it like that, but later on they argued that the students were right and the attackers were wrong. So by this we get to know that the public keeps changing their view point’s according to the information portrayed by the media. Programmes relating to violence and affairs have more demand .Media shows a lot of violence on TV because the viewers love watching it, they get more TRP. For example Vidhan soudha violence in Karnataka, the LTTE attack on the Tamil people in Sri lanka etc. Television, News reporting, Video, Pornography, Video and computer games effect the general psyche/ mental thinking of the people in general. Violence on television has been an issue that has plagued man from the day it was invented. The problem that has to be addressed or to be looked into would probably be the degree of portrayal i.e how much has to be visually shown and to what extent it is true!

Similarly films also encourage violence since the film makers want to earn money they produce violent films. These violent movies attract more and more youth and children to watch the movies and later in future it encourages them to do such violence in the name of heroism. Violent movies and clippings have a very bad impact on children, teenagers and even on adults. This increases aggression, desensitization to violence and increases fear of crime. Some people try to imitate what they see on the videos and television .This results in violent life style of the people. Today the society thinks from the view point of the media. It’s become a trend of people to believe what information is being portrayed by the media, be it right or wrong the public will go along with the flow.

The size of the relation(between TV violence and aggression) is about the same as that between smoking and lung cancer not everyone who smokes gets lung cancer and not everyone who has lung cancer smoked. But no one outside the tobacco industry would deny that smoking causes lung cancer. Similarly, not everyone who watches violent TV becomes aggressive and not everyone who is aggressive watched television. But that doesn’t mean TV violence is not a cause of aggression.”

-Prof. Leonard Eron of American Psychological Association in testimony to the US senate (1995).

Who enjoys talking to their parents about sex? Not very many people enjoy talking about such a sensitive topic at all, so many young people turn to less uncomfortable sources for information. With the overwhelming amount of sexual content in the media today, the media seems like a worthy source of information on this topic to many adolescents. However, the media’s portrayal of sex is very unrealistic. It is glamorized and dangerous and can lead one to believe that sex is always casual and consequence-free. This is only one of the problems with the overly liberal approach to sex in television, movies, and magazines. The considerable amount of sexual content in media seems to be having a variety of negative affects on adolescents’ thoughts and behaviors. In order to understand sexual content in media, one must understand exactly what sexual content and media refer to. Usually, sexual content can refer to anything from kissing, or other actions that may lead to sex, to the visual portrayal of the physical act.

For the purposes of this paper, sexual content generally refers to explicit sexual dialogue, sexually suggestive behaviors or innuendo, or the visually graphic depiction of sexual intercourse or nudity. Throughout this paper, media will refer mostly to television, movies, or magazines.Before explaining how sexual content in media affects adolescents, it must be established how it is able to do that. First, adolescents enjoy, whether consciously or subconsciously, imitating the behavior they see in the media. They see the glamour and beauty of Hollywood actors, and that is what they want for themselves. It makes sense that they would want to try to imitate them in order to enjoy some of the popularity that celebrities enjoy. Secondly, there is a large amount of sexual content in media. If young people imitate what they see their Hollywood idols do, they will imitate their sexual behavior as well. Lastly, if adolescents are imitating the sexual behavior they see in the media, their behavior will include the unsafe and unrealistic approach to sex used in media.This may indirectly be causing many of the problems affecting young people today such as the high teen pregnancy rate, alarming increase in sexually transmitted diseases, and even depression.Adolescents mimic what they see in the media, and this can be dangerous depending on what is in the media.

Sex plays an important role in media. Today’s media sex is used to sale everything from clothing to candy. For eg: in one of the latest swim suit issues of Sports Illustrated, many companies found new ways to advertise their products to guys. The interesting part of this is that you can barely tell what they are trying to advertise. Budweiser display an add of a girl laying naked, except for beer bottle tops that cover all private areas. Many examples of such kind can be cited.

South Korean actress Lee Eun-Joo had everything a girl could want. At the age of 24, she was already a star of the prosperous South Korean movie industry. Beautiful, rich, and famous—millions of young girls throughout Asia must have been anxious to live the glamorous life that Lee Eun-Joo was living.

Some of them were willing to emulate Lee Eun-Joo in death, if they could not emulate her in life; her suicide by hanging in 2005 set off a wave of copycat suicides among young South Koreans.

Lee Eun-Joo was a sex symbol who did not survive stardom. Most teens survive their teenage years, but many come out of adolescence damaged for life.

The way the mainstream media portrays sex leaves many teens ill-prepared for a life where lasting sexual joy can only come from a relationship built on mutual love, respect, honesty, and trust.

In a successful marriage, a husband and wife choose to love one another in spite of the effects of time and gravity.


When teens have grown up watching Britney, Cristina, and Justin simulate casual sex with a different partner in every new video, many will not be able to find lasting fulfillment and joy when they are married to a real person.

That is the most tragic effect of all—and it should give you a reason to fight for your child’s future happiness by demanding that mainstream media serve our childrens best interests.


Despite the obvious problems with shows like Bachelor and Joe Millionaire andMomma’s Boys, the conveyor belt of reality dating shows rattles on. It’s this enthusiasm that suggests that the Bachelor and shows of its ilk, despite their damaging impact on teenagers, aren’t going anywhere. As creator Fleiss told Reality TV World, “We weren’t sure going into the series whether or not women would really care and whether or not they would really compete for the love of one guy… [but] once we saw girls hyperventilating and what not, we knew it was working.” Fleiss added that it was best if viewers “hated” the contestants.

Whether or not the AAP ( American Academy of Pediatrics )will be successful in its campaign to reduce the sexualization of media available to children remains uncertain. Given the financial interests involved, the answer to that question could very likely be “no.” Sex sells, it always has, and it sells particularly well to those who don’t know any better: your kids. 


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